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How To Find Market For Your Farm Produce

This farming manual contains a complete guide on how to find market for your farm produce.After reading this you will be able to get a rough idea on how you need to market and sell your farm produce in Kenya.

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Marketing is one of the most important factors determining the success of any fruit or vegetable farming enterprise, encompassing all of the operations and decisions made by producers. These decisions range from identifying the most profitable crops for production to deciding how produce should be delivered to buyers efficiently and economically while maintaining product quality. Contrary to popular belief, marketing does not begin after a crop is produced. Instead, marketing alter natives need to be considered well before production takes place.

Direct farmer-to-consumer marketing includes any method by which farmers sell their products directly to consumers. Justification for establishing a direct farmer-to-consumer marketing outlet is based primarily on the producer’s desire to increase the financial returns from farm production.


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